Impact Opportunity
Your campaigns will directly impact thousands of graduates each month, helping them find meaningful careers. We've helped over 50,000 candidates find opportunities in the last year alone.
About This Role
As a Digital Marketing Specialist at Early Careers, you'll lead our digital strategy across multiple channels. You'll be responsible for developing and executing campaigns that drive engagement, conversions, and brand awareness among students and recent graduates.
We're seeking a data-driven marketer who can balance creativity with analytical rigor. This role offers the opportunity to shape our marketing approach while mentoring junior team members.
Key Responsibilities
Campaign Development
- Develop and execute multi-channel digital campaigns
- Create A/B testing strategies to optimize performance
- Manage campaign budgets and ROI tracking
SEO & Content
- Develop and implement SEO strategy
- Create compelling content across platforms
- Manage content calendar and production
Analytics & Reporting
- Monitor and analyze campaign performance
- Create comprehensive performance reports
- Translate data into actionable insights
Collaboration
- Work with design team on creative assets
- Coordinate with product team on landing pages
- Mentor junior marketing associates
Requirements
Technical Skills
- Proficiency in Google Analytics & Tag Manager
- Experience with SEO tools (SEMrush, Ahrefs)
- Knowledge of marketing automation platforms
- Understanding of paid advertising platforms
Analytical Skills
- Strong data analysis capabilities
- Experience with data visualization tools
- Ability to derive insights from complex data
- ROI-focused mindset
Experience
- 3+ years in digital marketing roles
- Proven track record in campaign management
- Experience with B2C marketing
- Bachelor's degree in Marketing or related field
Preferred Skills
- Experience in education/HR tech sectors
- Basic graphic design skills
- Video content creation experience
- Knowledge of HTML/CSS
Day-to-Day Work
Your typical day will include analyzing campaign performance, planning new initiatives, creating content briefs, and collaborating with our creative team. You'll participate in weekly sprint planning, monthly strategy sessions, and quarterly performance reviews.
Our marketing stack includes Google Analytics, SEMrush, HubSpot, Mailchimp, and various social platforms. You'll have the opportunity to test new channels and strategies while optimizing our existing marketing funnels.
Benefits & Perks
Remote Flexibility
Work from anywhere with flexible hours
Health & Wellness
Comprehensive medical, dental, and vision
Learning Stipend
$2,000/year for professional development
Generous PTO
25 days vacation + holidays and sick leave
Tech Equipment
Latest MacBook Pro and accessories
Performance Bonuses
Quarterly bonuses based on campaign success
Our Marketing Culture
At Early Careers, we believe marketing should be both creative and data-driven:
- Test & Learn: We encourage experimentation with new channels and tactics
- Data-Driven Decisions: All strategies are backed by analytics
- Creative Freedom: Opportunity to develop innovative campaigns
- Collaborative Environment: Weekly brainstorming sessions
- Professional Growth: Regular workshops and conference opportunities